Using Multiple Ebook Formats To Build Your Brand
* Amazon.com's e-bookstore distributes titles that can be read with the Microsoft Reader.
* BarnesAndNoble.com carries titles for the Microsoft Reader, RCA REB 1100, and the Glassbook Reader.
* eBookCity utilizes their proprietary Versaware system.
* Booklocker's titles are mainly in Acrobat, with a few HTML titles.
How can you use this to your advantage? By adapting your ebook to each of these formats you stand a better chance of influencing potential readers to purchase your title.
Remember, while a reader may not visit your site on a regular basis, they will typically visit your colleagues, competitors, or industry sites. Get your title featured in all potential sales venues - no matter what format the ebook is sold in - and you'll reach them more frequently.
Cost to transform each book is minimal, because you only have to convert a title to a specific format one time. There are no physical distribution costs. And what you reap in overall exposure, as well as additional sales can be tremendous.
About the author:
Monique Harris is the editor/publisher of "Digital Publishing &
Promotion," a twice-weekly Webzine for authors, publishers and
promoters who wish to sell more books - (print and electronic) -
online. Visit her site at
